Tort

BRANDING / ART DIRECTION / ILLUSTRATION

Tort is a contemporary hair accessories brand based in London. Each product is hand-poured, made from eco-resin and recyclable.  Tort upgrades the everyday accessory to a stylish and functional collectible item.

I provided a re-brand for the business in 2022; the new brand guidelines include the colour palette, brand font, illustration tool-kit and art direction.

The founder Mona Ghafoori named each clip after powerful women in her life. With this in mind, I designed individual illustrations to celebrate the unique qualities of each. This is also reflected in the slogan “sisters not twins” , personifying the products within the brand tone of voice.

Available exclusively at Liberty, END and Tortware

Instagram: @tortware