Tort

BRANDING / ART DIRECTION / ILLUSTRATION

Tort is a London-based contemporary hair accessories brand. Each hand-poured, eco-resin piece is recyclable and elevates the everyday accessory into a collectible item.

The rebrand established a visual language across typography, color, and art direction. Central to the new identity is the 'sisters, not twins' ethos. Founder Mona Ghafoori named each clip after an influential woman; accordingly, custom illustrations were designed to give every clip its own personality.

Available exclusively at Liberty, Space NK and Tortware

Instagram: @tortware