Tort

BRANDING / ART DIRECTION / ILLUSTRATION

Tort is a London-based contemporary hair accessories brand. Each hand-poured, eco-resin piece is recyclable and elevates the everyday accessory into a collectible item.

Amelia led Tort’s rebrand, developing comprehensive guidelines covering colour palette, typography, illustration toolkit, and art direction.

Founder Mona Ghafoori named each clip after influential women in her life. Reflecting this, Amelia personified the clips with illustrations to show their individualities—bringing the brand's slogan “sisters not twins" to life.

Available exclusively at Liberty, Space NK and Tortware

Instagram: @tortware